Here’s What We Learned About SEO
New SEO Techniques to Implement this Year
It is now believed that Google takes into account thousands of signals when determining how a page ranks for a particular search. This means that webmasters should take certain proactive steps by focusing on elements that carry the most weight when it comes to search engine ranking. Apparently, these elements have changed over time, and this year is no different.
Google has always placed emphasis on good user experience. This goes beyond the utilization of clean coding to incorporate customer satisfaction as well as loyalty through easy navigation and pleasure where interactivity with the website is concerned. Cultivating a good UX is about finding out the user’s intent and then coming up with a methodology for implementing smooth navigation.
Yes, keyword research is still relevant in 2017. However, it has changed in terms of how it is done. You see, instead of Google relying on metadata to figure out what a page is all about, it uses an algorithm that helps it determine the page’s content in its context. Apparently, this search engine now understands answers, synonyms, and stemming.
New keyword tools now take these things into consideration. Google scans pages for parent topics and keyword groups. Also, webmasters should resist the temptation of stuffing keyword variations which they find in a keyword batch. Instead, they should incorporate a series of contextual and relevant words within their posts.
In January 10, 2017, Google put publishers on notice that indexing would concentrate on mobile first and if a webmaster didn’t have mobile-friendly pages, they would be pushed down the SERPs. The good news is that every web publisher can check their pages using their Search Console Accounts for mobile-compatibility. If there are problems, these will be reported on the Mobile Usability Report so that webmasters can take the necessary steps to correct the problem.
Search engines are concentrating on delivering local results
Search engines want to deliver content that has a local appeal. This means that webmasters must have complete data on their Google’s My Business Profiles. This is about claiming your business listing because studies from the Mobile Playbook say that 94% of mobile searches are directed towards local information.
According to Search Metrics, about a third of search results on Google incorporated the use of Rich Snippets in 2014. But only 0.3% of all websites were making use of the search engine’s approved schema tool. Although this percentage must have increased in the last couple of years, there is still more opportunity to leverage on the use of Schema
Basically, Schema is a collection of HTML tags which can be added to web pages. These tags will then create an enhanced description of the page’s content in the SERPs. Webmasters can also use it when they are promoting events, products, recipes, Music, People and many more.
While these are the main SEO techniques that webmasters should concentrate on this year, other methods such as link-building still remain relevant. Link-building hasn’t died yet. In fact, the best way to earn links from authority websites is to build a resource center on your site. This helps builds trust and authority. And now the bottom line is that you should not be concerned with the hundreds or thousands of ranking signals that Google is implementing. Just take care of the areas mentioned above and you’ll be good to go.